We already told you about Kareena Kapoor's latest endorsement deal; Sony Ericsson's XPERIA and Vivaz range. Well now the photos are out and we can see why the brand wanted Bebo as its official brand ambassador. The actress looks stunning!
After endorsing brands like Sony Vaio, Head and Shoulders and Airtel, Bollywood beauty Kareena Kapoor is taking on the mobile phone industry as she has decided to become the face of Sony Ericsson's XPERIA and Vivaz range.
During the press conference in New Delhi, Bebo posed for the cameras and happily showed off the new phones with cool graphics and lots of gadgets!
At the press conference, Sony Ericsson's Corporate Vice President & Head of Asia Pacific region, Hirokazu Ishizuka, had this to say about Kareena coming on board:
"Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand.
And Kareena seemed very pleased with the endorsement deal as well:
"I am very happy to be associated with Sony Ericsson. Having experienced the new phone - the XPERIA X10, I believe that Sony Ericsson truly represents the fusion of communication and entertainment in mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go," she said at the event.
The photos of Bebo for this campaign are now out and we have to say that the "Kurbaan" star will probably bring in a lot of revenue for Sony Ericsson as a lot of young people identify with her image. The photo shows a smiling Kareena striking a cool pose that screams 'freedom and happiness.'
What do you think of Kareena Kapoor as Sony Ericsson's XPERIA and Vivaz range brand ambassador? Check out the actress' new ad and drop us a line.
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